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The Rare Bird Project is a site that we not only loved to create but believe in. Striving to "raise awareness of mental health, body image and addiction issues while promoting creativity, authenticity and self-acceptance", Christina is a woman with a mission that we can 100% get behind. She asked us to take her concept to life online and we enjoyed building her brand with her from the ground up. Contrasting the bold logo and strong type alongside such a delicate subject, was a decision that surprisingly ended up fitting the project perfectly.

www.rarebirdproject.com