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We don't like to play favorites but New Brahmin is certainly up there as one of the sites we enjoy working on the most.
Beyond their site overhaul and logo makeover last year, we've stuck around to design their fashion editorials every month - a project we always look forward to as they simply just keep getting better! Their team is so incredibly talented and are doing an amazing job turning Boston's fashion reputation around, proving that there really is some serious style in this city.
New Brahmin's Experience:
1. What was one of your biggest goals with the project?
We needed something to get excited about. JSGD did our last redesign a year ago and it did major things for us - we started featuring our Spotlight editorials and our lifetime page views grew 300% in the past year alone! We're hoping that this second redesign will help our metrics make a major jump yet again.
It was also time to freshen up a bit and give our Spotlight gallery a proper home, help readers cut straight to what they want to read via our new homepage and have a place to share information about our newly launched creative services and consulting business. JSGD hit the nail on the head, keeping the elements we wanted and streamlining everything else. Now we're ready to put our nose to the grindstone and take on the world once again!
2. What did you enjoy about the JSGD process?
Once JSGD started work, you could just feel a shift in everyone's productivity. We got down to copy editing some collateral that hasn't been touched in 3 years, categories were added that have been neglected for some time, story ideas started to become clearer and now we're working on hitting the pavement to get our ad program going. JSGD's energy is contagious and an excellent positive influence.
3. What is your favorite aspect of the final design?
The homepage is a huge game changer. We definitely have readers who come to the site for very specific things, so it's now easier to get to the posts that they want. With major blogs like Gawker Media shifting their focus on highlighting exceptional content, we knew that such a shift in design would separate the pro's from the rest. Plus the Spotlight gallery looks absolutely phenomenal and makes you want to click through all the editorials we've produced in the past year.
4. Comments, notes, etc.
I wouldn't trust anyone else with our design. JSGD takes the time to integrate themselves into the project they are working on and takes ownership over their design. It speaks volumes of what they can accomplish for a small business and they truly understand how vital good design is.
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