« this week martha is inspired by... »

...Sarah Burton's spring/summer 2013 RTW collection for Alexander McQueen. For this season's collection, Burton gleaned her inspiration from bees. Yup... bees. And I must say, the end result is spectacular! I'm particularly awed by work for two reasons: One, while Burton laid the bee theme on pretty thick (golden hues, honeycomb textures, oversized beekeeper hats, and nipped, wasp-like waistlines) at no point did the collection seem contrived. One misguidedly placed bejeweled bumblebee, and the collection could easily have taken a nosedive into kitsch-ville, but Burton presented an extremely high end and coherent collection, proving her mastery of the medium. The second reaason I have such admiration for Burton's work is her constant attention to detail. Each look she sent down the runway was impeccabily tailored and accessorized. Burton's work proves that it really is worth it to go the extra mile, whether in fashion, or in say... graphic design. Her collection serves as a reminder that the devil really is, as they say, in the details.

XO,
Martha