« better your brand part 6... »

This month's Better Your Brand blast went out today and it's all about Planning Ahead! Here's the recap, in text form:

Whether you’re planning for the zombie apocalypse or readying your online store for the Holiday season, your mantra should be the same: BE PREPARED!

While it is impossible to anticipate everything your business will need in a year, that shouldn’t stop you from thinking ahead. Q1 isn’t far off, so bust out the calendar, grab a cold one, and start mapping out the rest of the year!

LET'S STRATEGIZE:

1. Identify your busiest season. When do you anticipate the most traffic and/or activity on your site?

2. Map out a plan of attack. Draw up a list of project details with specific action items.

3. Consult with your team. (ie designers, marketers, PR people) Decide on reasonable timelines for all deliverables. 

4. Set reminders. Make sure that items don’t slip through the cracks. 

5. Take notes and review. When the dust settles, take a look at how effective your plan was & how you can do better next year.

Fact: The holidays don’t start in December...they start in October. Or at least they do for those who work in ecommerce. Take it from us... you don’t want to put off planning for the busiest time of the year until the last minute.

Meaning: Don’t wait until Thanksgiving to start thinking about your Christmas email campaign! Not only will you stress yourself out, but chances are, you’ll make your designer look like this:

What does OUR calendar look like? JSGD is now booking for late Fall...so plan accordingly! 617.939.9039

ALSO NOTE: Our Letterpress prints are 60% OFF!!

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Missed our previous Better You Brand Editions? View the archive.